We strive to strengthen the communities where beverage consumers and market suppliers work and live. We will work with the industry to reduce harmful ingredients in the American diet, such as sugar, excessive sodium, artificial sweeteners and dyes, stimulants, and more. We will drive consumer awareness that enables intelligent choices; we work to help our constituents make educated decisions about the products they drink and the outcomes and effects they can expect from consuming them.

 

Our Commitments:

 

Promoting Healthy Lifestyles –

c Addressing and exposing known health issues that result from consuming popular beverages in the daily American diet.

 

Driving Consumer Education –

c Compiling and analyzing large volumes of data and side-by-side comparisons of the broad range of beverage options available.

c This data is made available to the consumer at no charge.

 

Enabling Consumer Choice –

c Assist the consumer in assessing the products they drink and making intelligent choices that apply to their specific needs/situation.